Arlington Group creates legacy properties that are built to stand the test of time, create vibrant corridors, and generate significantly higher returns for investors. They pride themselves on seeing possibility where others may not. Arlington's developments are thoughtfully designed, revitalize and enhance the neighbourhoods in which they are built, and set a new standard for architecture and design. When Arlington Group approached BLKWTR, their brand did not align with the look and feel it needed to reflect its vision for the future, particularly in their master plan to revamp Calgary’s Red Mile/17th Avenue developments. Wildly known in Calgary as “Arlington Street Investments”, their team quickly expanded into various sectors in the developments and investments space. Our brand exploration began with a restructuring of their different branches under one roof: Arlington Group. In doing so, the brand was able to speak to their company as a whole, while leaving space for their subbrands to be used more intentionally.