Showcasing a fresh expression of Canadian cuisine, EIGHT hopes to spark an evening-long dialogue with its guests around Canadian food and what it means to call this nation home. EIGHT’s brand exploration aimed to serve as an extension of their through line: being a catalyst for conversation and, most importantly, an exploration of what Canadian food is and will be. The EIGHT logo is comprised of two elements – the wordmark and monogram. The wordmark speaks to EIGHT’s simplicity, quality, and attention to detail. The deer is a quintessential piece of Alberta, as the icon is broken into eight parts – reflecting the 8 seats, 8 courses, and the use of locally sourced ingredients in the tasting menus.