Vitalist Inc. designs, manufactures, and sells an ecosystem of connected health wearables. In partnership with Reebok, Vitalist Inc. approached BLKWTR Creative to create assets for the launch of Reebok’s smartwatches. Using an established brand guideline and brand packaging standards, assets were created for the cross-platform launch in digital and retail. Throughout the creative exploration of their watch models, the launch respects Reebok’s established look and feel, while breathing new energy into their new tenure in the digital watch space.